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Breathe in the ocean breeze, explore the reef, live untamed. At Salt & Coral, we’re more than a store—we're part of your underwater journey.
We believe lasting connections—like the most vibrant reefs—are built over time. Our reputation is grounded in trust, built by consistently delivering an experience that brings aquarists back, tank after tank.
Salt & Coral was founded by Jason Durham in 2023 with one clear mission:
To make premium reefing and saltwater aquarium gear more accessible to passionate aquarists.
What began as a personal quest for high-quality gear quickly became a nationwide pursuit of the most trusted and innovative brands in the reefing world.
Through strong partnerships and hard-won deals, we made a simple promise—
Pass the savings forward, so you can create your dream reef without compromise.
Flawless service isn’t a bonus at Salt & Coral—it’s the baseline.
We’re here not just to sell, but to support. Our team listens, guides, and genuinely cares—making sure every interaction leaves you feeling confident, valued, and excited about your reefing journey.
Because reefing isn’t just about equipment—it’s about people, passion, and trust.
We hand-select every product we carry—prioritizing only the best.
That means premium brands, exceptional performance, and real value.
We believe a great reefing experience begins with dependable equipment and is elevated by dedicated support. You deserve both—and we proudly stand behind everything we offer.
At Salt & Coral, progress is in our nature.
We challenge ourselves daily to improve—so your experience improves too.
Whether it’s the products we source, the service we provide, or the relationships we nurture, we’re committed to growing with intention. Because when you’re building something as beautiful and alive as a reef tank, standing still simply isn’t an option.